Fact: everything hairstylist Jen Atkin touches turns to gold—not in the actual sense, but the many styles she creates for stars like Kendall Jenner, Bella Hadid, and Kim Kardashian have the sort of shine that can be equated to that of a precious metal. The pro’s range of hair products have achieved somewhat of a cult status in the beauty world, reason being that they’re so good, it’s almost as if she’s made a house call.
Atkin added the Ouai Smooth Spray to the ever-expanding range of products, which promises to simultaneously serve as a heat protectant, detangler, frizz-fighter, shine booster, and leave-in conditioner.
Simply apply to damp hair before picking up the round brush and blow dryer, and experience the smoothest, friction-free blowout ever. The hydrolyzed proteins used in the formula provide add a protective shield against the heat, while a mixture of vitamin E, amino acids, and panthenol to condition your strands while preventing breakage.
Because of the lightweight texture, the fine mist won’t weight down equally-fine strands, though it proves to be hydrating enough to give curls of any structure the moisture they need.
I road tested the product on my dry, color-treated VERY curly hair and I was able to not only run my brush through it with ease but was able to blow dry it straight in a matter of minutes!
You can purchase it at Sephora or at Ouai.com
I won’t lie. I am a sucker for packaging just as long as the product is legit. IGK Smoke and Mirrors has both; excellent packaging and a wonderful product for curly, damaged or just generally unruly hair.
I am ALWAYS, I repeat ALWAYS skeptical of a cleansing oil or a 2-in-1. I’ve heard the Wen horror stories, nothankyou. But Smoke and Mirrors is different. It’s an extremely gentle, effective cleanser that sweeps away dirt while nourishing your scalp with a cocktail of coconut oil and powerful hydrators.
I’ve been going lighter and lighter with my locks and I am constantly looking for anything that won’t damage them. I was wearing my hair curly for a while and let me tell you, Smoke and Mirrors was an absolute dream come true for my curls. Bouncy, no frizz, shiny and just overall very healthy looking. For wearing my hair straight after my Keratin treatment, it’s great for every-other-day washes as it doesn’t strip my hair or damage it further. It untangles unruly knots and leaves my hair feeling soft and shiny.
I use about a quarter size amount and massage it into my scalp, like a shampoo. It doesn’t bubble or create any suds, it feel just like conditioner. It will feel like there isn’t enough product but it will all work out in the end. You can apply a little extra to the ends of your hair, if you feel like it needs a little more love. I like to leave the product on for a minute or two, then I rinse. As you rinse it, you will feel how smooth and silky your hair is! Your hair will look shinier and it feels clean! Even after towel drying, I don’t feel the need to apply a leave-in conditioner or any other conditioning product. This folks, is a miracle product.
You can purchase IGK products at Sephora.
I’ve been taking my highlights lighter and lighter, and as a side-effect my scalp has become super dry from the bleach. Robin’s salt scrub has been on my to-do list for some time but with the $50+ price tag I wanted to try it before I splurged on it.
Into Sephora I went to get myself a few samples of the salty/oily goop. I was hesitant to say the least. How was this salt scrub going to cure my itchy scalp? Interestingly, the scrub is aimed at sensitive and oily hair types – and it’s recommended for use after coloring, when the scalp may feel a little itchy and irritated. One use of this and the head will be at optimum hydration within 24 hours. It also works to rebalance oily scalps, remove chemical residues left behind, and offer 100% natural hydration that lasts long after the hair has been rinsed. It’s pretty awesome stuff.
I tend to think these products are quite harsh on colored hair and should be avoided, but this doesn’t mention anything about avoiding dyed locks. As it’s a treatment, it is only used once every week or two weeks, so I think it’s used infrequently enough for any negative effects.
One use and my hair and scalp were… incredible! It was full of life, bursting with body at the roots and my itchy scalp? Gone!
I use it to substitute shampoo once a week. It gives a very mild exfoliation to the scalp and relieves mild irritation as well. It washes off all the build up and the impurities left on the scalp. During washing, the sensation is quite bizarre and is very different to any other shampoo I have used. The texture is like a thick paste and is not easy to massage over. It makes the hair tangle a little due to the sea salt, but it can be fixed with lots of conditioner. What I love about this product is that it makes the hair feel so clean without drying the scalp, and my hair feels weightless, healthy with lots of volume. It is also great for post hair coloring, as it thoroughly removes the color residuals, and eliminates all the irritants left on the scalp which may cause sensitivity.
Ouai, pronounced “way” is the line of hair care products by celebrity stylist, Jen Atkin. Now, she’s no ordinary celeb stylist. She’s been around for over a decade cutting and styling some of the most famous heads of hair in Hollywood. She was the go-to stylist for the Kardashian clan (but don’t hold that against her). She’s also styled the coifs of celebrities like Sofia Vergara, Jessica Alba, and Chrissy Teigen. She also founded Mane Addicts, a website and community showcasing stylist talent and education.
It isn’t surprising that when Atkin created Ouai, she had social media in mind. “I wanted it to look really pretty in the bathroom . . . have it be selfie-worthy.” She took inspiration from minimalist, elegant brands like Diptyque and Byredo for her aesthetic — she also drew from fragrance lines and her Hawaiian upbringing for the scent of her products.
“I love soft, expensive-smelling things,” she shared. Many of the products feature notes of gardenia, jasmine, and plumeria. Trust us me when I say that it smells incredible — like a freshly dry-cleaned cashmere throw and a pricey bouquet had a baby.
Why am I talking about Ouai? Because I stepped into my go-to salon this past week and my stylist said my hair was probably the healthiest it has been in YEARS! I felt like I had won an award. Hand me a trophy and let me do a victory lap! My stylist asked me what I had been doing and after rattling off the various vitamins, I mentioned Ouai. Specifically the ‘repair’ shampoo and conditioner and hair oil. The products are safe for chemically treated and keratin treated hair like mine.
When I was wearing my hair curly I used the soft mousse. No crunchy curls folks. Don’t get me started on finding a good mousse. I went through MANY bottles of mousse and all of them ended up in the trash except for Ouai’s! Hell apparently froze over.
Now, I am not going to tell you to run out and go buy it if scents bother you. Personally, I love the lingering heady scent but it’s not for everyone. One of the best parts about this line is that it isn’t tested on animals.
You can visit her site and purchase travel sized bottles of the products to give them a test drive but I am sure you won’t be disappointed!