Haute couture week may have come to a close in Paris, but Fendi is keeping the party going by celebrating a big birthday at one of Rome’s most historic locations.
In honor of the label’s ninetieth anniversary, the Roman brand staged a fashion show called “Legends and Fairy Tales” at the Trevi Fountain.
Models of the moment, including Kendall Jenner and Bella Hadid, walked across a custom plexiglass runway, which was built over the fountain so it would appear as if they were walking on water. As for the clothes, creative director Karl Lagerfeld sent out transparent dresses covered in floral motifs, embellished knits, fur-trimmed coats, embroidered capes, and covetable ankle boots.
The show also played into the rich, cinematic history of the city and the Trevi Fountain. Arguably, the most glamorous scene in Italian film history is the one in which actress Anita Ekberg wades through the Trevi Fountain in Federico Fellini’s 1960 film La Dolce Vita. The Fendi show played film scores from Nino Rota, who composed all of the music in Fellini’s films.
“A fashion show in Rome at the Trevi Fountain is the best way to celebrate Fendi’s 90 years’ anniversary as it expresses our roots and DNA while transmitting daring creativity and craftsmanship,” said Pietro Beccari, Fendi chairman and CEO, in a statement. “The Trevi Fountain is a unique place, and it represents Fendi preservation of values, tradition and historic patronage while looking towards the future.”
We all know Lagerfeld loves to make a splash with over-the-top fashion shows. In 2007, the designer made history by staging a Fendi show on the Great Wall of China, which reportedly cost $10 million to produce.
Fendi jumped on board to restore the Trevi Fountain in 2013. The iconic fashion house reportedly spent $2.4 million on the 17-months-long renovation, which culminated in the fountain’s reopening last November. This is the first time a fashion event has ever been staged on the landmark.
The show was followed by a lavish dinner party at Villa Borghese’s Pincio Terrace, which boasts some of the city’s most beautiful views. Happy birthday, Fendi, I can’t wait to see what you do for your 100th!