Fact: everything hairstylist Jen Atkin touches turns to gold—not in the actual sense, but the many styles she creates for stars like Kendall Jenner, Bella Hadid, and Kim Kardashian have the sort of shine that can be equated to that of a precious metal. The pro’s range of hair products have achieved somewhat of a cult status in the beauty world, reason being that they’re so good, it’s almost as if she’s made a house call.
Atkin added the Ouai Smooth Spray to the ever-expanding range of products, which promises to simultaneously serve as a heat protectant, detangler, frizz-fighter, shine booster, and leave-in conditioner.
Simply apply to damp hair before picking up the round brush and blow dryer, and experience the smoothest, friction-free blowout ever. The hydrolyzed proteins used in the formula provide add a protective shield against the heat, while a mixture of vitamin E, amino acids, and panthenol to condition your strands while preventing breakage.
Because of the lightweight texture, the fine mist won’t weight down equally-fine strands, though it proves to be hydrating enough to give curls of any structure the moisture they need.
I road tested the product on my dry, color-treated VERY curly hair and I was able to not only run my brush through it with ease but was able to blow dry it straight in a matter of minutes!
You can purchase it at Sephora or at Ouai.com
Ouai, pronounced “way” is the line of hair care products by celebrity stylist, Jen Atkin. Now, she’s no ordinary celeb stylist. She’s been around for over a decade cutting and styling some of the most famous heads of hair in Hollywood. She was the go-to stylist for the Kardashian clan (but don’t hold that against her). She’s also styled the coifs of celebrities like Sofia Vergara, Jessica Alba, and Chrissy Teigen. She also founded Mane Addicts, a website and community showcasing stylist talent and education.
It isn’t surprising that when Atkin created Ouai, she had social media in mind. “I wanted it to look really pretty in the bathroom . . . have it be selfie-worthy.” She took inspiration from minimalist, elegant brands like Diptyque and Byredo for her aesthetic — she also drew from fragrance lines and her Hawaiian upbringing for the scent of her products.
“I love soft, expensive-smelling things,” she shared. Many of the products feature notes of gardenia, jasmine, and plumeria. Trust us me when I say that it smells incredible — like a freshly dry-cleaned cashmere throw and a pricey bouquet had a baby.
Why am I talking about Ouai? Because I stepped into my go-to salon this past week and my stylist said my hair was probably the healthiest it has been in YEARS! I felt like I had won an award. Hand me a trophy and let me do a victory lap! My stylist asked me what I had been doing and after rattling off the various vitamins, I mentioned Ouai. Specifically the ‘repair’ shampoo and conditioner and hair oil. The products are safe for chemically treated and keratin treated hair like mine.
When I was wearing my hair curly I used the soft mousse. No crunchy curls folks. Don’t get me started on finding a good mousse. I went through MANY bottles of mousse and all of them ended up in the trash except for Ouai’s! Hell apparently froze over.
Now, I am not going to tell you to run out and go buy it if scents bother you. Personally, I love the lingering heady scent but it’s not for everyone. One of the best parts about this line is that it isn’t tested on animals.
You can visit her site and purchase travel sized bottles of the products to give them a test drive but I am sure you won’t be disappointed!