Ouai, pronounced “way” is the line of hair care products by celebrity stylist, Jen Atkin. Now, she’s no ordinary celeb stylist. She’s been around for over a decade cutting and styling some of the most famous heads of hair in Hollywood. She was the go-to stylist for the Kardashian clan (but don’t hold that against her). She’s also styled the coifs of celebrities like Sofia Vergara, Jessica Alba, and Chrissy Teigen. She also founded Mane Addicts, a website and community showcasing stylist talent and education.
It isn’t surprising that when Atkin created Ouai, she had social media in mind. “I wanted it to look really pretty in the bathroom . . . have it be selfie-worthy.” She took inspiration from minimalist, elegant brands like Diptyque and Byredo for her aesthetic — she also drew from fragrance lines and her Hawaiian upbringing for the scent of her products.
“I love soft, expensive-smelling things,” she shared. Many of the products feature notes of gardenia, jasmine, and plumeria. Trust us me when I say that it smells incredible — like a freshly dry-cleaned cashmere throw and a pricey bouquet had a baby.
Why am I talking about Ouai? Because I stepped into my go-to salon this past week and my stylist said my hair was probably the healthiest it has been in YEARS! I felt like I had won an award. Hand me a trophy and let me do a victory lap! My stylist asked me what I had been doing and after rattling off the various vitamins, I mentioned Ouai. Specifically the ‘repair’ shampoo and conditioner and hair oil. The products are safe for chemically treated and keratin treated hair like mine.
When I was wearing my hair curly I used the soft mousse. No crunchy curls folks. Don’t get me started on finding a good mousse. I went through MANY bottles of mousse and all of them ended up in the trash except for Ouai’s! Hell apparently froze over.
Now, I am not going to tell you to run out and go buy it if scents bother you. Personally, I love the lingering heady scent but it’s not for everyone. One of the best parts about this line is that it isn’t tested on animals.
You can visit her site and purchase travel sized bottles of the products to give them a test drive but I am sure you won’t be disappointed!